Indulge
DXV
This luxury brand, owned by the same company as American Standard, sought to showcase how their historic collection of fixtures and products can bring bathrooms to new levels of bravo. So how do you establish the value of wonder and intentionality for something that typically exists within the realm of basic-is-good-enough?
DXV Design Panel promotion
Each year, DXV invited a select set of sought-after designers to create visionary bathroom interiors featuring DXV products. Their marvels were published in a luxuriously printed magalog. It was a mutual display of product and personal inspiration, formulated into a dreamy design sequence of no-boundaries, imagine-what-if, in-your-wildest-dreams creativity.
Creative Director/Designer: Sara Janssen
Print and digital extensions
Print and digital ads were developed to further support the campaign.
Creative Director/Designer: Sara Janssen
